Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. He is the Head of Department of Tourism and Hospitality, Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research, at Bournemouth University in England. In 2018 Bournemouth University was ranked 8th in the QS World University Rankings for Hospitality & Leisure Management. He is also the First Vice President of the International Academy for the Study of Tourism, an Executive Board Member of the United Nations World Tourism Organisation (UNWTO) Affiliate Members and the Editor in Chief of the most established Journal in Tourism: Tourism Review, now in its 73rd volume. Dimitrios is a Founding Member and past President (2010-2014) of the International Federation for Information Technologies in Travel and Tourism (IFITT). Professor Buhalis’ work is referenced widely, being the 3rd most cited for tourism and 1st most cited for hospitality on Google Scholar with more than 30000 citations and h-index 74. Dimitrios current research focus includes: Smart Tourism, Social Media Context and Mobile Marketing (SoCoMo), Augmented Reality, Experience Management and Personalisation, Reputation and Social Media Strategies, Accessible and Special Diet (Alergens) Tourism. He frequently delivers keynote presentations, speeches, seminars and workshops in both academic and professional conferences globally. He has close collaborations with industry, governments and international organisations worldwide.