Alex is a gin aficionado and Marketing Director at Craft Gin Club – a Top 10 UK Startup and the UK’s biggest drink subscription brand.   

Prior to joining Craft Gin Club, Alex helped global brands like Toyota, Lexus and HTC accomplish their digital & mobile transformation and startups like Doddle develop into recognisable consumer propositions.

He studied Economics in Paris and Media in London before moving to Brussels to work on Toyota’s brand repositioning in Europe. Based in London since 2010, he’s taken a particular interest in challenger brand behaviour, effective transnational communications and growth marketing techniques.