Culture Hacks: Branding Lessons from a Renowned Soprano

Oct 5, 2019


Allen & Overy LLP

How much could you learn about self-branding from a discussion between an Opera Singer and a Hip Hop Future Artist? Perhaps thousands of little secrets enable them to be successful on stage and propel their careers with an entrepreneurial mindset. In this session, Frédéric Jean- Baptiste, Hip Hop Future Artist and experienced financial services professional will interview Soula Parassidis, Operatic Soprano, cultural influencer and Co-Founder of Living Opera. They will share their advice and techniques about self-branding in the music and entertainment industry and beyond.

In discussion with Frédéric Jean-Baptiste, Experienced Financial Services Sales Professional and Hip Hop Future Artist

  • Frederic Jean Baptiste


    Frederic Jean-Baptiste is the CEO of Amurru Studio Ltd, a multi-disciplinary creative house focusing on Music, Fashion and Design. The company, founded in 2011, generates revenues from streaming, publishing, licensing and e-commerce sales of music composition, design copyrights and products. Its ethos is that the revalorization of afro-related traditional and popular cultures hold the key

  • Soula Parassidis

    Living Opera


    Soula Parassidis is an operatic soprano, flautist, moderator, and cultural influencer in the world of classical music. She made her debut in 2008 with the Czech Philharmonic Orchestra, and, since then, highlights of her singing career include appearances in Theater an der Wien, Bordeaux Opera, Taipei Symphony, Festival Aix-en-Provence, Guangzhou Opera, Oper Leipzig, Berlin Philharmonie,

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