Our Team

Effie Kyrtata

CEO
Effie is one of the co-founders of Reload Greece and was appointed CEO in 2016 leading the organisation through a significant time of change.  Her vision is to transition Reload Greece from a grassroots movement to an established organisation while always keeping it true to its values and beliefs. Effie has a legal academic background and holds a Masters in Innovation Entrepreneurship and Management from Imperial College.

Having worked for a US tech start-up during a time of fast and high growth she values the hard work, commitment and dedication needed to scale the organisation.

‘’It is incredible to see the impact your work is creating every single day. I love working with passionate people who are creative and who despite the difficulties think positively and step up to be the change they want to see in the world.  At Reload Greece every single day counts and every thing you do contributes to something greater than you.’’

Christina Lassos

Executive Director
Christina has an exceptional educational background having studied at Princeton University, London School of Economics and INSEAD Business School.

She also has years of professional experience, a highlight of which was her participation in the organisation of the Athens 2004 Olympic Games. Christina’s solid experience in strategy, integrated communications and leading global events, coupled with excellent stakeholder-relationship and project-management skills can prove to be invaluable as Reload Greece transitions from a successful pilot project to a full-fledged organisation that aims to scale the impact of its activities.

Margarita Palavidou

Marketing Communications Director
Margarita has been working as a senior account management specialist, in the advertising industry for the last 14 years. She has worked international companies like McCann, Ogilvy and Publicis. 

She has moved to London a year ago and got really drawn into the exciting world of startups and entrepreneurship.  

“I have been really impressed by the Reload Greece team.  They are passionate and focused on their cause; but above all, they really believe in and love what they are doing.  I am very glad I am part of this team.”

Perdie Alder

Community Manager
Perdie has a Bachelors’ degree in Business and Management, and a Masters degree in Entrepreneurship.  After 5 years working in the private sector, she quit her job and went to Africa  to help local entrepreneurs create and develop viable businesses and fell in love with guiding young entrepreneurs.  

“As a Reload Greece community manager the best thing about my job is that I get to speak to entrepreneurs every day who are at different stages on their journey.  I meet young entrepreneurs, who are right at the beginning, and I get to see them progress, grow and develop through our programmes” 

Perdie is a born and bred Londoner, and loves cycling, seeing friends, and exploring.  You are most likely to find her in Regents Park enjoying the stunning views.

Christina Fotinelli

Project Manager

Christina is a Project Manager and Producer with extensive international experience, over 10+ years, in Production, Luxury Events and Marketing Communications for major global media brands. 

She is experienced in building sponsorship and strategic partnerships around film festivals and niche events. 

“The two things that I love most are working with people and getting things done. Bringing an international and collaborative approach to my work, I am versatile, team player with a passion for delivering projects to their full potential and bringing compelling ideas to life.”